Category Archives: media and publishing

DC & Northern Virginia Video Production Studio Services – Trivision & National Gallery of Art

Gateway to Loudoun shoutout to local DC, Northern Virginia audio/video production and marketing/PR firm Trivision Studios in Chantilly – amazing and beautiful video work accompanying popular, rare exhibit currently at the National Gallery of Art (through April 29, 2012!).


National Gallery of Art Exhibits Rare Japanese Paintings: “Colorful Realm”

Japan marked the 100th anniversary of its gift of cherry blossom trees to Washington, D.C. by lending the National Gallery of Art an exhibition of a world-renowned cultural treasure: Colorful Realm of Living Beings by Itō Jakuchū. The historic 30-scroll set of bird-and-flower paintings on silk with three-panel altar piece, which was painted in the mid-1700s, can be seen at the National Gallery of Art’s West Building from March 30 through April 29, 2012. The exhibition is on loan from the Japanese Emperor’s Imperial Household private collection and is being seen outside of Japan for the first time.

Colorful Realm of Living Beings by Itō Jakuchū

Masterpieces of Japanese paintingsWidely considered as one of the supreme masterpieces of Japanese paintings, Colorful Realm depicts each of its 30 subjects in meticulous detail, going beyond surface appearances. Most notable is the artist’s application of paint to the backside of the silk which becomes visible from the front, creating a unique glow and inner life within the painting. Due to their extreme fragility, the scrolls will be exhibited in a low-light setting for only four weeks and are a major high point of the 2012 National Cherry Blossom Festival.

For this once-in-a-lifetime art exhibition, the DC National Gallery commissioned TriVision Studios to provide onsite video production, editing and media/PR services for their private VIP viewing that took place on March 26, 2012. Having worked with the National Gallery before, TriVision DC video production services were up for the task of documenting various aspects of the cultural event and record VIP interviews for educational and media use.

TriVision productionTriVision Video Production Studios produced full-scale, high definition B-roll of the exhibition, with speech excerpts, along with VIP interviews of the Japanese Ambassador, the exhibition curator, and the corporate sponsors who made it possible. The team also shot footage of the opening Buddhist dedication ceremony with monks from the Kyoto monastery where the three-panel altar piece is housed, capturing observer reactions who were viewing the priceless scrolls behind plexiglass panels.

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Read more about Trivision Studios Video Production Services and the National Gallery of Art production….

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Trivision Buzz – DC Online Marketing Videos for Pace Global Energy and CPSC

Trivision Studios provides print, broadcast and online digital video production, brand advertising plus marketing, media and entertainment campaign services in the Washington DC metro region and around the world. Following are excerpts from their March 2011 “Trivision Buzz” Newsletter.

Pace Global, the Power of Integration

Pace Global is a leading energy consulting and management company that combines deep industry knowledge with commercial, technical, financial, and regulatory expertise to help organizations maximize value and manage risk in today’s complex energy and environmental markets. For more than 35 years and in over 60 countries, Pace Global has worked closely with its clients and partners to define strategies and implement solutions.

TriVision Studios took over Pace Global’s marketing campaign in April 2010 when the company was looking to revitalize its website and brand, including its products, the ECM Hub and NorthStar. TriVision not only provided branding, web development and design, and consultation services for Pace Global, but also developed a complete new website consisting of over 150 dynamic pages with multiple features and capabilities. TriVision also provided copy editing of all technical and business content for the site. The site http://www.paceglobal.com was finally completed and launched in February 2011.

Moreover, TriVision was given the challenge of creating a short video with the purpose of visualizing Pace’s core message, “The Power of Integration“. In addition, TriVision produced a modern, cutting-edge 4 minute marketing video of the ECM Hub, containing 2D motion graphics.

Center for the Study of Presidency and Congress

Center for the Study of Presidency and CongressBeing only minutes from the capital city of Washington, DC, TriVision Studios has had the opportunity to work with various government and political organizations.  Recently, TriVision provided video production services for the Center for the Study of Presidency and Congress (CSPC), a non-profit organization with the mission to promote leadership in the Presidency and the Congress to generate innovative solutions to current national challenges.

With a history trailing from 1965 when it used to be the Library of Presidential Papers, CSPC consists of an impressive board of trustees, including Honorary Chairmen Former Presidents Jimmy Carter, George Bush and Bill Clinton. Among other things, the Center strives to educate and inspire the next generation of America’s leaders to incorporate civility, inclusiveness and character into their public and private lives and discourse.

TriVision has provided live video coverage of events by CSPC on multiple occasions and looks forward to assisting the organization again in the future.

DC Internet Marketing Uptick Reflects Improving Local Business Economy

DC Internet Marketing, SEO and other Digital Interactive service providers may be the proverbial canaries in the coal mine, with respect to business indicators of a recovering economy in the Washington DC region. The DC region has been able to actually improve jobless rates and generally withstand economic pressure due primarily to a diverse, well-educated workforce supported by Federal and DoD spending. Small and medium businesses across the region haven’t been totally immune though, to the undercurrents of local economic downturn, nor have large businesses with significant operations in the area. However, DC Internet Marketing and Social Media spending by these firms is trending very quickly upwards after the first quarter of 2010, and the proliferation of new entrants to the DC Internet Marketing and Digital Media space is directly reflecting a positive rebound and expected worldwide growth in ad spending.

Interactive advertising and Digital advertising on the Internet in particular are leading the charge, in terms of the types of marketing dollars expected to be spent this year around DC. Internet Marketing in the DC area is generating examples of extremely high ROI (return on investment) to local and regional businesses.

Kelly Mclaughlan, CEO of KME Internet Marketing (a leading, established fixture of the metro DC Internet Marketing landscape), reports that “we’ve seen significant acceleration in the 2nd quarter this year of companies large and small seeking to adjust their DC regional marketing strategies to focus heavily on Interactive Digital Media through Social Media and Web 2.0 channels, along with a heavy shift in advertising spend from traditional print and broadcast to online direct or network advertising. Clients are quickly experiencing significant improvement in their brand visibility and reputation, the reach and resonance of market messaging, and the ROI achieved through shift of ad spend to Internet channels… and the competition’s heating up – not only among our clients and media partners, but among the Northern Virginia, Maryland and DC Internet Marketing and Web services providers.”

The upwards trend in regional DC advertising and Internet Marketing spend is consistent across businesses, non-profit organizations and the government, as the ROI of Internet-based marketing and communications efforts becomes easier to track and report through a proliferation of new tools, software services and local expertise. Being able to more easily find and express ROI to investors and financial, product or marketing managers is leading to Internet-centric marketing spend added to mid-year budget cycles (which for many retail sectors is the beginning of the holiday marketing period).

Kelly McLaughlan states that “we’re already seeing a huge infusion of DC Internet Marketing spend in planning and strategies for shifting budgets to online channels, in preparation for the Fall and Holiday seasons. It’s necessary to act now, more in advance than traditional marketing channels, because “word-of-mouth” social media-based advertising, search engine optimization (SEO) and other methods of establishing brand awareness and reputation online is more often an indirect, “earned” outcome, that requires some time to establish, analyze, adjust and maintain – but it’s durable, and drives very high conversion rates.”

DC Internet Marketing strategies and planning in particular are seeing influence from a large interactive digital professional population, driving many “Government 2.0” initiatives, non-profit and political-driven fundraising efforts, and reflecting a large infusion of creative, entrepreneurial professionals rebounding from unemployment in the traditional media, journalism, information technology and education sectors. While many newly-minted or refurbished professionals and agencies are hanging out their shingles, hoping to capture or influence parts of the resurgent DC Internet Marketing and Interactive Media demand, there are proven backgrounds, facets and professional qualities of service that should be considered before hiring a DC Internet Marketing provider or consultant.

These include experience and reputation of the Principals, certified experience in project management methods and Internet/IT engineering standards, consummate professionalism in communication and collaboration, access to a broad network of reputable industry professionals and partners, and durable, proven success in delivering ROI.

Therefore, while DC Internet Marketing and Interactive Digital Advertising trends and statistics appear extremely positive, as indicated by a resurgent professional services community and reflecting regional economic recovery, all DC businesses should continue to maintain the highest professional expectations of quality service delivery from their experienced DC Internet Marketing services provider.

For Northern Virginia SEO Services – Search Locally

Once in a while, we run across some very appropriate and well-written articles espousing local Northern Virginia SEO Services, and local searching in general.

For example, this one at ezinearticles, which states in part “Attempt to look for an SEO or Search Engine Optimization company on the internet and you’ll see a confusing list of technical services and offerings. Often times a search in your local area on Google will produce a more focused list of results, such as searching for Northern Virginia SEO Services – however knowing how to interview any SEO service company is your best option for success.”

Good guidance – searching for “Northern Virginia SEO Services” (with or without the quotes) on Google typically yields, at this time, quite a few top results from Northern Virginia’s most experienced, professional and helpful Northern Virginia Internet Marketing and Social Media Engineering firm available – i.e. KME Internet Marketing. Same with searching for related terms, like “Northern Virginia Internet Marketing” or “Northern Virginia Social Media”.

Read more about Northern Virginia SEO Services here.

Northern Virginia Creative Design, Marketing, Branding for Real Hip Hop Network – by Trivision Studios

Northern Virginia’s premier custom web design, corporate identity and branding agency – Trivision Studios, of Chantilly, VA – recently announced a major partnership with Real Hip Hop Network. Trivision Studios provides the most compelling northern virginia creative web design, integrated marketing, branding and corporate communications and advertising services to to many businesses and organizations, local to global. Trivision’s audio/visual production and recording studios are available for anything from corporate events to advertising video production and editing. In addition, Trivision Studios and its partners also provide DC-metro Internet Marketing and Reputation Management services to companies, individuals and organizations, large and small.

Real Hip-Hop Network (RHN), the first 24-hour premium television network dedicated exclusively to all things hip-hop, puts a positive yet REAL spin on the way the world experiences the Hip Hop culture, helping define the way people look at the music and lifestyle.

 TriVision revitalized the corporate identity of RHN with the creation of their brand, logo design, collaterals, web site, and other promotional items.  The TriVision creative team used eye-catching and community-relevant designs to send a compelling message, and created a multimedia package to communicate the essence of RHN to its target audience.  RHN has also utilized TriVision’s studio facility for most of its productions / post-productions, and as a core location for meetings and events.

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I Am Modern Magazine for Moms – Summer Issue in Loudoun!


The latest issue of I AM Modern Magazine for Moms is here for the Summer, now printed in Virginia on environmentally-responsible, FSC-Certified paper. It is a wonderful and packed edition filled with very useful information, from Yoga Studio Reviews to the latest fashion finds.

I Am Modern Magazine for Moms is a Northern Virginia Women’s and Mom’s Lifestyle Magazine, part of the I Am Modern Social Media Network of print products, website and forums, social meetups, blogs, and other distributed content. This magazine can be found at many local, family-friendly retailers and busineses around Loudoun County, Northern Virginia, or can be mailed via subscription.

Read more here