When you read or talk about how the marketplace is changing, it’s generally linked to the Internet, or the technology that connects people to the Internet.
The Internet has redefined how businesses conduct their sales and marketing, as well as changed methods of the overall operations of a business. The Internet has also affected how consumers research and buy products and services, how people search and apply for jobs, and even what is sold.
What did Google start out “selling” anyway? Nothing. and Craigslist stays afloat without charging anything for classified ads (although, that’s starting to change in Craigslist’s bigger cities).
Who would have thought that Wikipedia would render your parents’ Encyclopedia Britannica set useless? Wikipedia is not only as accurate as Encyclopedia Britannica, but is also over a hundred times larger. Consumers also make recommendations to each other and discuss pros and cons of products and services online in ways that were never possible before. Now, you can compare notes with people across the country, or even across the ocean. Homebuyers no longer have to consult realtors to browse available houses.
What do all of these changes mean for the marketing industry? Plenty. These days, blogs are more popular than forums or product review websites, and anyone can have a blog. It’s up to the marketer to find out what consumers are saying about your company on these blogs, and to either give out info that consumers need, or do damage control and correct the record when bloggers get something wrong about their brand.
Washington DC Internet Marketing is already big business, with all kinds of great opportunities to get the message out and spread the word about your business – and most Northern Virginia and Washington DC businesses are taking advantage of the full range of capabilities offered by premier Internet Marketing and Social Media companies such as KME Internet Marketing. Typically, Internet Marketing strategies are executed in closely coordinated campaigns with more traditional and offline multimedia and broadcast marketing and advertising strategies – such as those provided by Trivision Studios.
Your company should already have some sort of web site. A blog is the next logical step. However, in addition to just having a blog, you should also be keeping closer track of the traffic to your blog. You need to have good visitor metrics and uncover ways to find out the kinds of people who visit your blogs. You should also think about video blogging, as that’s something becoming more popular, as well.
If you can’t increase your marketing budget to include Internet ads and newer technology, then you need to allocate your budget to include these tactics. Traditional marketing techniques like brochures, postcards, and billboards still need to be used in addition to the newer marketing tactics. And if you can afford it, tweaking traditional tactics, like a traditional billboard sign, into an electronic billboard is a great way to get consumers’ attention while integrating technology and conventional marketing.